Brand DNA

Brand DNA is the single source of truth every generation is grounded in. Teach it once and every campaign, post, visual and blog article inherits it — there is no way to generate off-brand content by accident.

Derived from your website

Point ReachPill at your website URL during onboarding (or re-run it later from Brand DNA). It derives:

• •Voice — how your brand writes, used for every caption and article.
• •Color palette — declared CSS colors and logo colors win over guesses; you can reorder or replace any swatch, and single-color brands get a generated complementary scheme.
• •Logo — light and dark variants. SVGs are welcome and rasterized on the fly.
• •Imagery style — the visual direction generations follow (photographic, illustrated, abstract…).
• •Target audience — who the content speaks to; feeds every brief.
• •Mascot — identity locked, pose free: the character stays consistent while each image poses it fresh.

During review, each AI-drafted field shows the verbatim quote from your site that justified it ("because your site says: …") — only quotes verified against the scraped text are ever shown.

Editing and extras

• •Terminology — word-level rules: banned terms (with the replacement to say instead), preferred spellings, and use-carefully terms. Unlike prose rules, these are also checked mechanically against generated captions.
• •Do's & don'ts — free-form rules the generators must follow ("never show competitors", "always sentence case").
• •Voice examples — short samples of writing that sounds exactly like you; examples steer tone more reliably than adjectives.
• •Remembered facts — durable knowledge ("we're SOC 2 certified", "founded in Toronto"): the only claims generation may state as fact, and the most relevant ones are picked per post.
• •Everything is editable from the DNA page — changes apply to the next generation immediately. A completeness meter shows what's still unset, and a contrast check warns when brand colors won't read against your background.

History and revert

Every DNA save is versioned — who changed what, when. The History dialog reverts the style fields to any earlier version (images and remembered facts are never touched by a revert), and the revert itself is recorded, so you can undo the undo.

Your logo is never redrawn