Plays that run
themselves.
Content programs don't fail from a lack of ideas — they fail between the steps. These are four real workflows, end to end: what triggers them, what the machine does, what they cost.
01
Ship a release → announce it everywhere.
The changelog is written, the tag is pushed — and marketing hasn't started. This play turns the release itself into the campaign.
Tag the release
The read-only GitHub App picks it up the moment it publishes — no webhook to write, no copy-paste.
The machine drafts
An announcement post per connected channel, re-toned and re-sized for each — plus a vertical short scripted from the same release notes, with voiceover and captions.
One tap in Slack
The whole batch lands in your review channel. Approve from your phone; reject-and-regenerate keeps your note.
Everything ships at once
One approval publishes to X, LinkedIn, Instagram — and the short to YouTube.
02
One topic → a week of content.
You have one good idea and five channels that each want it in a different shape. This play multiplies it instead of rewriting it.
Type the topic
One sentence. Tick “also write the blog post” and the article comes first — the video is then built FROM the article, so everything tells one story.
Long-form lands
An SEO-conscious post with a hero image, grounded in your Search Console data and linked into what already ranks — committed to your repo or CMS.
The short and the social variants follow
A scripted vertical video and per-channel posts, each in your voice, each in that platform's format.
Schedule the week
Slots spread the pieces across the calendar; everything waits in review until you say go.
03
Invisible on ChatGPT → cited.
Your buyers ask AI engines now. If the answer never mentions you, that's a leak no dashboard fixes — this play closes it, and only works because ReachPill both measures and publishes.
Nightly probes
ReachPill asks ChatGPT, Gemini and Perplexity the questions your buyers actually type — generated from your Brand DNA, never naming you.
The gaps surface
A question-by-question grid shows where you're mentioned, where you're cited, and who gets recommended instead.
The gaps feed the writer
Questions you're absent from flow straight into blog topic planning — the next drafts are the definitive answers.
The citation shows up
When the engines start citing the page, “Content that's working” names the post and counts the citations. Proof, not vibes.
04
The founder is the bottleneck → a Slack tap.
Creation stopped being the constraint long ago — the constraint is the one person allowed to press publish. This play shrinks their job to a tap.
Autopilot fills the calendar
Campaigns keep drafting on cadence — written, illustrated, scheduled — whether or not anyone's watching.
The rules check first
Banned terms, off-palette images, brand-fact violations get flagged on the card; autopilot refuses to publish a violation.
Approval is one tap
In the app or in Slack, from a phone. Reject-and-regenerate carries your note into the redo.
The next batch is smarter
Real engagement numbers steer the next plan toward the angles that worked. The reviewer's job shrinks over time.
and the rest
Sound familiar?
Consistency dies by the fifth channel — Brand DNA is taught once and everything inherits it.
The calendar is a graveyard of good intentions — campaigns run on cadence until you say stop.
One marketer, five channels, zero leverage — one idea becomes every format automatically.
The blog died three sprints ago — long-form ships to your repo on a rhythm, steered by search data.
Nobody knows if AI engines recommend you — now it's measured nightly, and the gaps get written.
Tool costs scale faster than the team — flat $50/month, unlimited teammates, credits not seats.
